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Meet The Crew


Jordan Loam

Service Leader

Born and raised in Orillia, Ontario. Jordan adds an abundance of knowledge and precision to whatever mechanical project is at hand. He is a true master in his discipline and has an abundance of acknowledgements in the industry of mechanics. He has previously competed in snowmobile racing and has a fierce desire for anything that moves... especially FAST!



Liam Alrich

Crew Leader

Born and raised in Coffs Harbour, Australia. Liam has a keen desire for performing watersports and has been a stunt performer in over 5 countries around the world from 2004-2016. He has an intense passion for the "boat life," and is stoked to be living in Lake of Bays creating a one of a kind "vibe."


Jenna Good-Poole


Born and raised in City of Kawartha lakes, living the marina life - partnership with Muskoka Boat Gallery in Port Carling. Jenna has always been drawn to the Northern topography of Muskoka. Now, carving out a "lake" lifestyle she and Liam are growing for their family. Jenna enjoys cruising in her custom MasterCraft envisioned and created by Liam and driving with her fam in her Subaru STI creating lifelong memories. 


Troy Moffitt

Marketing Crew

Born and raised in Kitchener, Waterloo, Ontario with his family cottage on Mary Lake in Huntsville. Troy loves the outdoors and the Muskoka Region.

In the winter months, he enjoys playing hockey and in the summer months he enjoys baseball, surfing, wakeboarding and skiing. He is thrilled to be lakeside, on Lake of Bays, engaging in the "lake life" culture. 


Simon Sickinger

Watersports Crew

Born and raised in Bracebridge with a love for his generational family cottage on Lake of Bays and in his DNA. Brother of Sarah Sickinger. He always brings forth a positive and outgoing disposition and never shy's away from learning a new skill set or taking on a new endeavour, while nailing it every time! He has a passion for watersports, dirt bikes and snowmobiles. Simon lives in perpetual motion on site, always with a smile on his face. 


Sarah Sickinger

Rentals Crew

Born and raised in Bradebridge, living her best life inspired by the roots of a generational family cottage on Lake of Bays. Sister of Simon Sickinger. 

She is steady, consistent and detail oriented. She is a valued wing girl for her crew and our customers. Sarah can always be counted on as a true team player. She has a passion for skiing, surfing and dancing to her own beat. 

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